IFA 2022 starts next week, running from September 2-6 in Berlin, Germany. It’s the biggest tech show in Europe, and while previous shows have recently been cancelled or cut back due to the Covid-19 pandemic, this year’s event will be once again opening its doors to the press and public – and we’ll be there.
We expect some big announcements from huge companies such as LG and Samsung, as well as showings from Lenovo, Huawei and more. We’re still waiting to hear back from Sony about its plans, but things are been noticeably quiet on that front. Could the company be skipping the show?
Whatever happens, we’ll be at IFA 2022 in force, and we’ll bring you the latest news, releases and hands-on reviews when the show kicks off on September 2.
What is IFA?
IFA 2022: what you need to know
- What is IFA? Europe’s biggest technology showcase, held in September every year in Berlin, and attended by most of the major players in the industry.
- When is IFA 2022? This year’s event will run from September 2-6, and will be the first fully in-person IFA since 2019.
- Which brands will be there? Most of the key tech companies including LG and Samsung will be there, as well as Huawei, Lenovo and Asus. It seems like Sony won’t be appearing, however, and Apple never attends IFA, preferring to host its own events.
What to expect at IFA 2022
IFA 2022: Samsung
Samsung is one of the biggest tech companies in the world, with a huge range of products. While it usually leaves its biggest announcements, especially when it comes to smartphones, for its own ‘Unpacked’ events, it often shows off its TVs, audio, and home appliances at IFA.
Despite not attending last year, and instead hosting its ‘Life Unstoppable’ event at the same time, Samsung looks like it will be back at IFA 2022.
We don’t currently know much about what Samsung is likely to reveal this year, but rumors are swirling that we could see a whole load of new SmartThings products, which is Samsung’s IoT (Internet of Things) platform for smart fridges, washing machines and more.
Hopefully, we may get some new micro-LED TVs from Samsung as well, as well as computing accessories.
IFA 2022: LG
LG usually has a big presence at IFA, and while the days of the company showing off its smartphones is long gone, it has a huge range of devices that it will likely want to show off at this year’s event.
Again, we’ve not heard any concrete rumors about what LG will be bringing to IFA 2022, but the company usually shows off clever appliance and home innovations at the event. We don’t expect any new mainstream TVs, but we might see some new OLED installations to show off what the tech can do.
IFA 2022: TCL
TCL is well-known for its affordable TVs that drastically undercut the competition when it comes to price, especially during events like Black Friday. TCL has announced that it’s going to be at IFA 2022, and it’s going big, with a global press conference on September 1, and then a huge exhibition for the rest of the week with ” an expansive TCL booth spanning over 2,500 square meters.”
According to TCL, it will be showing off “the latest displays, soundbars and smart wearables, along with a full range of smart home appliances, and an assortment of new TV prototypes.”
It certainly sounds exciting, and we can’t wait to see what they have in store.
IFA 2022: Huawei
Huawei’s issues with the US and its companies continue to rumble on, but it’s still committed to IFA 2022.
The Chinese company has been a big presence at IFA in years past, even using the event to announce a new smartphone.
While we’re not sure what Huawei has in store for IFA 2022, it’s likely to show off its mobile devices, along with its burgeoning laptop and networking product line-ups.
IFA 2022: Ring
Although it’s not going to be holding a press conference per-se, Ring is very much going to be present for the four-day event at Hall 5.2A, Stand 115.
We’re looking forward to seeing what it has on offer at this year’s show, and perhaps there will be some new surprise additions to its already popular line up of video doorbells, security cameras and security systems.
IFA 2022: SharkNinja
SharkNinja’s IFA presence will be kicking off September 1 with a breakfast event which you’ll find Hall 6.1, stand 102.
The company will be talking about the launch of Shark Beauty and how Shark is entering a new category. All current and new hairdryers will be on display, and attendees (that’s including us) will be offered the opportunity to have their hair styled whilst breakfast is being cooked with Ninja appliances. We’ll also have the opportunity to check out other Shark products, including robot vacuum cleaners. Phew. It’s one that’ll set the pace for the rest of the day, that’s for sure.
IFA 2022: Arçelik
Arçelik is the parent company to several more familiar brands you’ve probably heard of, including Beko and Grundig, and this year its CEO, Hakan Bulgurlu, will be hosting a keynote event on Friday, September 2.
We’ve heard that it’s going to be showcasing some of Beko’s latest innovations whilst launching a new water-efficient innovation that’s set to drive real change in homes around the world. It sounds like Bulgurlu will also have some things to say about changing consumer needs and the climate emergency – so we’re all ears. We’ll be listening out for a nod to other small appliance newness in the realms of vacuum cleaners, coffee makers and hair dryers, too.
IFA 2022: Honor
Honor, once a sub-brand of Huawei, but now a force to be reckoned with in its own right, will be at IFA 2022,
It’s already announced that it’ll hold a keynote at 5pm CEST / 11am ET / 4pm BST on September 2, and we’ll likely see smartphones, laptops, tablets, earphones and more from the company.
IFA 2022: Philips
Philips is normally a staple of IFA, being a European company, but it won’t be attending the official show in any form this year.
However, Philips TVs and audio will hold a separate event during the week of IFA, while Philips Hue will hold a virtual event for its range of smart lighting products.
IFA 2022: Qualcomm
Once again, the opening keynote for IFA 2022 will be from Qualcomm president Cristiano Amon. He also spoke at last year’s keynote, and while Qualcomm may not be the most recognizable name, it’s a company that has products that power a lot of your devices, especially smartphones and tablets.
Amon has hinted that his keynote will talk about 5G, AI, and the ‘intelligent edge’ – whatever that is.
We may also see new laptops powered by Qualcomm’s Snapdragon chipset (rather than more common processors from Intel and AMD). Of all the companies at IFA 2022, Qualcomm could be the one that will give us the biggest insight into the future of tech.
IFA 2022: Toshiba
The famous tech company is still a big TV player in Europe, and focuses on bang-for-buck sets.
We expect it to reveal more products along those lines at IFA 2022, and maybe some interesting cutting-edge stuff – Toshiba actually showed an 8K TV earlier than almost anyone else at IFA several years ago, but didn’t put it into production because the content wasn’t there yet. Maybe we’ll get a similar surprise this time.
IFA 2022: Garmin
Garmin is expected to show up at IFA, and it could use the big tech event to show off more new products.
The company specializes in fitness trackers, so there’s a good chance we’ll see some new and improved devices that will help us monitor our fitness levels while we work out.